
Case study
Thai Namthip
CPM Thailand - the extended arm for Merchandising and Promotional Execution of Coca Cola in Thailand.
With our dedicated on-the-ground team, covering all sales channels across Thailand, we on a daily basis accelerate the In-store performance for Coca Cola’s brands.
We are Coca Cola’s extended arm at retail level, managing the fundamentals to optimize growth by increasing availability and visibility as well as tracking the success of planned promotions, competitors’ activities and other key indicators.
Overview
CPM Thailand operates the merchandising team of Thai Namthip in Thailand with a fully dedicated team in the modern and traditional trade.
Thai Namthip Limited is the authorized bottler of Coca-Cola, Fanta, Sprite, Namthip, Schweppes, and Minute Maid with over 150 SKUs
Client Objectives
Ensure 100% shelves visibility
Create impactful branding visibility in the in-store channel
The Solutions
- Manage the Coca-Cola fundamentals
- Stock reporting and out of stock SKUs
- Install promotional POSMs nationwide
- Explore Off-shelf Presence (2nd display) in the store
- Track promotions & marketing activities of competitors
- Check daily promotional price movement per outlet
- On-time reporting and analytics


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