Case study

Thai Namthip

CPM Thailand - the extended arm for Merchandising and Promotional Execution of Coca Cola in Thailand.

With our dedicated on-the-ground team, covering all sales channels across Thailand, we on a daily basis accelerate the In-store performance for Coca Cola’s brands.

We are Coca Cola’s extended arm at retail level, managing the fundamentals to optimize growth by increasing availability and visibility as well as tracking the success of planned promotions, competitors’ activities and other key indicators.

Overview

CPM Thailand operates the merchandising team of Thai Namthip in Thailand with a fully dedicated team in the modern and traditional trade.

Thai Namthip Limited is the authorized bottler of Coca-Cola, Fanta, Sprite, Namthip, Schweppes, and Minute Maid with over 150 SKUs

Client Objectives

Ensure 100% shelves visibility

Create impactful branding visibility in the in-store channel

The Solutions

Manage the Coca-Cola fundamentals
Stock reporting and out of stock SKUs
Install promotional POSMs nationwide
Explore Off-shelf Presence (2^nd display) in the store
Track promotions & marketing activities of competitors
Check daily promotional price movement per outlet
On-time reporting and analytics

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Thai Namthip

Overview

Client Objectives

The Solutions

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