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Overview
CPM Thailand is working closely with Royal Canin in supporting sales activation activities and special events such as partner store grand opening, application promotion, etc
With more than 50 years of experience in health nutrition for pets, Royal Canin is one of the leading manufacturers of pet health & nutrition products.
Client Objectives
Driving application to sign up, brand advocacy of various pet food & nutrition brands and assisting client’s sales in promoting different products at while building on relationships with store managers.
The Solutions
▪ Promote and invite end consumers to download and create account in Royal Canin application.
▪ Advocate Royal Canin products and influence consumers to choose the right products for their pets.
▪ Drive sell-out in targeted retail stores.
▪ Manage trade shows and events with retail partners.
▪ Execute visual merchandising activities to advocate branding in stores.
▪ Recruit, train and manage a dedicated Product Advocacy team.
▪ Closely monitor assigned activities to ensure target is achieved.
▪ Support the client with reports & analysis.
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