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Experiential and Sampling

Connecting an audience with brands

At Hyphen, the events and experience division of CPM, we believe in the power of face-to-face connections. Everything we do is designed to connect an audience (B2B, B2C or B2E) with brands in an authentic and memorable way. If you encounter a brand in person, you’re more likely to remember it; 90% more likely, in fact. At Hyphen, we turn these encounters into connections.

As part of CPM, Hyphen works with partner agencies within the group. Our capabilities are underpinned by strategic insights, shopper marketing tactics and brilliant sales teams.

Live events, experiential and retail experience

We cover the full spectrum of experiences from conferences and PR launches to festivals, roadshows and pop-up shops.  

Active selling and sampling

Our experienced, results-driven brand ambassadors are trained to sell or sample products directly to the target consumer.

Digital and hybrid experiences

We create meaningful and memorable experiences delivered through a digital, virtual or hybrid approach.

The CPM Group

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Introducing ACTiON from CPM

Consumers now expect seamless integration of reality and the digital world. And that’s what we’re delivering. A video solution where anyone online can get immersive face-to-face advice, training or customer care - wherever and whenever they want it. Our solution comprises ACTiON, our new v-commerce platform, media-trained experts, AV kit and even branded studio spaces. It’s the ultimate one-stop-shop.