Case Studies
P&G (DMR)

Merchandising, POS Merchandising
The challenge

CPM India manages the POS Merchandising of all direct Modern Trade Outlets across the country. We cover 160 + stores with a field team of 400+ merchandisers and supervisors across 142 cities PAN India.
To ensure merchandising of the P&G brands within the category as per the brand discipline. To improve merchandising by generating store level orders. Improve store engagement.

Our Solution

We ensure :

  • Store level orders
  • On-shelf availability by timely stock orders.
  • Ensuring 100% asset execution.
  • Ensuring effective promotion availability & brand visibility.
  • Creating orders at store level to ensure effective merchandising.

Results

Assisted sales of Rupees 700 Mn for P&G India ( monthly)
Increased brand presence
Additional orders worth 60 Mn
Maintaining brand fair share for each store
Improve store engagement

Case studies

Connect with us

Can we contact you in the future?Enquiry today onlyNew products and servicesMarketingNewsletterNews and updatesJobs


WATCH OUR SHOWREEL
CPM JOBS
Top