On analysing the market and the call-file, CPM proposed a solution that would provide a more targeted and impactful service, whilst only utilizing 50% of the previous resource levels. CPM recruited a field sales team comprising a Sales Manager, 3 Direct Sales Reps and 6 Indirect Sales Reps.
The top 20% of stores are called on weekly with the next 50% called upon fortnightly, the remaining monthly. Key accounts are as follows:
- Musgrave Retail (Supervalu/Centra/Mace) & Wholesale
- Henderson's (Spar, Eurospar & Vivo)
- NISA & Costcutter, Dunnes & Independents