Before Coty became a CPM client CPM already had the full Sales & Merchandising responsibility for the Max Factor Brand through P&G. When Coty bought Max Factor (and other beauty brands from P&G) in 2015 COTY started to get to know CPM better. Our Sales Force, 8 dedicated sales merchandisers and 1 service merchandiser along with our field coach and account executive are responsible for merchandising not only the Max Factor but also for brands as Rimmel, Bourjois, Sally Hanssen and Miss Sporty in the Etos drug stores and delivers flexible tactical solutions for recurring Service Rounds within Kruidvat, Trekpleister and ETOS, a challenging 1800 stores to be covered in 4 weeks time in the Benelux.
Our Solution
On-going we designed a team of 8 Sales Merchandisers plus 1 service merchandiser for Etos being able to handle quick and adequate and secure availability in stores. Our Agile team ensures that the Etos store are executed with excellence as reliable support for COTY ‘s own sales force team. The merchandising activities are out of stock and unit control, replacement of visual in-store merchandising, shelf optimisation and sales support.
Besides the responsibility of merchandising in stores CPM manages the coordination and handling of returns, the reporting processes of each service around projects, merchandising 1800 stores in a timespan of 4 weeks working closely with COTY and the retailers and handling the critical path schedule to ensure we deliver on target.
Results
Started in 2010 with Max Factor we still deliver a successful dedicated team of merchandising specialists and project team, plus for the recurring service around the support team to cover the 1800 store for service merchandising in the Benelux with approx. 45 additional FTE (beauty segment) trained tactical employees.
When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.
These cookies are essential in order to enable you to move around the website and use its features. Without these cookies basic services cannot be provided.
Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages.
In order to use this website we use the following technically required cookies
wordpress_test_cookie
wordpress_logged_in_
wordpress_sec
These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.
This cookie is usually associated with the ShareThis social sharing widget placed in a site to enable sharing of content across various social networks. It counts clicks and shares of a page.
Cookie associated with sites using CloudFlare, used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information.
Cookie associated with sites using CloudFlare, used to identify trusted web traffic.
__cfruid
These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.
This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes.
This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.
This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location.
GPS
These cookies are used by Youtube, Google, Twitter, and Facebook to deliver adverts that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.
GLOBAL
AU
BE
CH
FR
DE
ES
HK
IE
IN
IT
NL
SG
TH
UK
VN
