CPM mystery shopped 100 promoters on-field and evaluated their overall performance before the peak holiday shopping season so as to identify and correct any performance gaps.
Our Solution
Developed a comprehensive mystery shopping questionnaire that focused on key areas: personality and attitude, product knowledge, selling skills and merchandising capabilities
Each promoter was visited and scored with specific inputs on their strengths and weaknesses
Results
Using a standardized scoring system that is aligned with Singapore, Bosch is able to create a benchmark for best promoter and identify training requirements for the field team
Refreshed knowledge and skills before the high season resulted in a more energized team of sales promoters
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