Case Studies
BMW Events 2016 & 2017

Consumer Activation, Events and Promotions, Sales, Telesales
The challenge

CPM manages the audience acquisition ,the on ground registration and feedback management for the BMW Experience Tour, BMW Golf Cup International, M-Performance Training, Auto Expo, Bridal Fashion Weeks, India Art Fair and Product Launches. These are 18 city tours with each city spanning for 3 to 4 days. The success of the events is when the right segment of BMW buyers attend the Event and experience BMW cars. Some Events are to showcase product capabilities and features and some are for loyalty and brand building.

Our Solution
  • CPM supports the activity through their telesales team in the call centre in New Delhi to acquire prospective customer .
  • The invite process is managed by CPM including physical and e Invites.
  • Registration Desk, Data management, customer profiling on the ground during the event is also managed by CPM.

Results

  • 19 Events , 6850 Attendees & 2022 Enquires in 2017 as on 31st March.
  • 63 Events, 17117 Attendees & 5391 Enquires in 2016

Case studies

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