At CPM we make it our business to know our clients’ businesses inside out. We are proud to have worked with more than 80% of our clients for more than ten years.
We have a passion for growing brands and increasing sales, so we provide a range of integrated sales solutions that do just that – increase our clients’ sales. Because innovation is at the heart of our business, we are constantly finding new ways to drive sales and measurable ROI.
To grow our clients’ business using insight to create influence and drive sales.
Using the power of information and experience to determine future activities
Create an emotional relationship to effect beliefs and behaviours
Driving growth for our clients through insight and influence
Delighting customers is fundamental to your brand’s Customer Service Strategy. CPM’s award-winning Customer Service Outsourcing capabilities provide you with a total customer experience solution that will effectively and efficiently.
CPM provides strong multi-lingual customer support in over 26 languages. Speaking the same language as your customers is vital, but not just linguistically. CPM delivers real multi-lingual customer support, rooted in cultural understanding and familiarity, across Europe, the Middle East, Africa, Asia-Pacific and the Americas.
Technical support teams are a vital part of your customer service strategy. CPM’s technical support teams deliver a knowledgeable, trustworthy and professional service to your clients with a friendly, customer service oriented approach.
CPM is all about improving sales volumes. By outsourcing to our specialist teams, you will benefit from increased sales. In fact, this year alone we will deliver $4 billion of sales. Plus, you will have a team on your side that is always searching for new ways to innovate and increase sales.
Comprehensive retail auditing is more than just delivering point of sale compliance (POS Compliance). CPM's field research teams make over 20 million visits to retail stores every year, gathering sales intelligence that leads to fact-based insights that will help influence your relationship with retailers and drive consumer sales.
Effective merchandising and retail displays - two key elements to driving sales and gaining a true in-store competitive advantage. The retail division of CPM is where our story started, and no one knows more about effective merchandising and building productive relationships with retailers.
When it comes to consumer activations, over the next 12 months, we will carry out in excess of 1.5 million sales demonstrations and sampling days with the sole objective of turning shoppers into buyers. Founded on the belief that it would only sell if it could be seen, we take a creative approach to active selling.
CPM is an international contact centre specialist with a footprint spanning America, EMEA and Asia-Pacific. That helps you because we protect and grow your market share by delivering exceptional customer experiences and high performance telesales programmes on a local, regional or global basis.
We will make more than 15 million visits to retail stores this year.
We will carry out over 1.5 million demos/sampling days this year.
Our contact centres will handle more than 27 million customer conversations this year.
We have over 34,000 people working for you.
1938: The company became known as Counter Product Marketing
1964: Head office staff count reaches 10, turnover reaches £100,000!
1970s: The 70’s brought rapid growth
CPM continues to work on key household brands
1985: Mars win accelerates CPM to the No.1 spot in the UK for field marketing / field sales. CPM has remained No.1 in the UK to the present day
1988: CPM 's changes logo removing 'Counter Product Marketing'
1990s: CPM acquires its first Telemarketing Contact Centre in Newbury
1994: CPM Melbourne office opened
1997: CPM now has offices in France, Sweden, Belgium, Germany, Austria, Switzerland, Italy, Netherlands and Spain
2003: DAS takes over the majority share of CPM Australia
2004: CPM sets up strategic alliance with Stein to increase its German footprint
2008: CPM scoops a GOLD Award at the annual Field Marketing Magazine Awards
2008: CPM wins the UK Agency Award
2009: CPM launches a.i.r, a specialist shopper marketing division
2009: CPM launches an Automotive division
2011: CPM opens Asia Pacific office in Singapore
2011: CPM wins Agency of the Year Award for Contact Centre, Experiential / Consumer Activation and Field Marketing
2012: CPM UK launches its mystery shopper division, offering clients a holistic approach and aiding CPM in gaining valuable insight to drive the influence of consumers and to deliver sales for its clients
2013: CPM UK win IGD My Manager Award
2014: CPM Thailand opens
2015: InventaCPM in Italy win European IMC Gold Award
2016: CPM launch a new online merchandising tool ‘detail’
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